Miami Dolphins announce launch of wine brand and subscription service

MIAMI GARDENS, Florida (ViatheSource) – The Miami Dolphins announced the launch of the “347 Club,” a wine subscription service that features the team and city of Miami, in a series of handcrafted wines under the brand name Unmatched Napa Valley.

The subscription was developed in partnership with Fairwinds Estate Winery, according to a press release from the Miami Dolphins.

“Unmatched Napa Valley will celebrate the winning history of the Dolphins and capture the spirit of Miami which is found in its culture, history and diversity and shared through its art, music, and food. Club membership will feature two shipments of premium wine per year of six bottles as well as the option to add additional wines based on club seniority. Club members will also gain access to a private member store to replenish their cellars and send special wooden box gift sets to family, friends and colleagues. Each bottle will tell the story of an aspect of the team or honor unique qualities, culture, traditions, or locations of Miami and Florida.”

According to the release, a portion of the sales generated from memberships will go towards the Dolphins Cancer Challenge, a fundraiser where 100 percent of the money goes to cancer research at Sylvester Comprehensive Cancer Center.

“The 347 Club is a unique opportunity to connect our fans to the vibrant spirit, culture and history of Miami and the Miami Dolphins,” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Miami Dolphins and Hard Rock Stadium in the release. “Fairwinds Estate Winery has been a great partner with a rich history of quality and service, and we are proud to work with them on Unmatched Napa Valley.”

There are a total of six varietals that have been developed. They will be released each season in two shipments.

The inaugural and the first release of wine is set to arrive in Dec. 2021, with the second scheduled for late March 2022.

The first 3 wines of the inaugural shipment will include:
1) MIA: A Napa Valley red Bordeaux blend.
2) Heart & Sol: An elegant and approachable Napa Valley Chardonnay.
3) 72: A Napa Valley sparkling brut made in the traditional champagne method.

To receive shipments and be eligible to purchase bottles and gift sets, fans must be a member of the 347 club, according to the release.